“Our product is really badass.”
Hmmm. Probably makes sense among college buddies. But to a Fortune 1000 CIO? Not so much.
“You’re going to love it.”
Positive, optimistic statements are generally good. This one is vague. Stick to specific benefits.
“Gartner says we’re a Leader in their Magic Quadrant.”
This is actually important to some prospective customers. If I walk into a BMW dealership and the salesperson tells me Consumer Reports rated the 325i among the ten most reliable, that’s a fact that can positively influence me.
Unless, of course, I’m really interested in the BMW because it looks great. In that case, well, I kinda wish he’d told me “This car is badass.”
So, first thing, seek to understand. Then speak.
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